The front of the new Bench Craft office with the sign installed

Posted by & filed under Our Company.

Over the past 5 years Bench Craft Company has added a large number of full-time employees, something we consider a huge accomplishment. Growth means we are heading in the right direction! It also means that after 5 short years we’d yet again outgrown our headquarters in Portland, Oregon. August 3rd we moved into a brand new building…. Read more »

Where to find free (quality) photos

Posted by & filed under Design Tips.

Using high quality photos in elements of your branding is one of the easiest ways to help your business look professional. Most businesses purchase stock photos from sites like istockphoto.com or shutterstock.com. But that can get expensive. Fast. What’s a budget savvy business owner like you to do? Don’t just go grab a photo off of Google image search. We know… Read more »

Can your customers recognize your company's 'look'?

Posted by & filed under Design Tips.

  What is brand identity? The term brand identity includes all the visual materials used to present your company. Your logo, colors, typefaces, verbiage, business card, advertisement layouts, storefront sign, uniforms – all of that is part of your brand identity. A good brand identity is consistent and easily recognizable.  It tells people who you are, what you… Read more »