how to reach your target market with golf advertising

Posted by & filed under Design Tips, Featured businesses.

What’s a target market? Wikipedia defines a target market as “A group of customers a business has decided to aim its marketing efforts and ultimately its merchandise towards”. In other words, it’s the group of people you want to influence to become your customers. Inexperienced business owners sometimes think everyone could be a customer and… Read more »

Where to find free (quality) photos

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Using high quality photos in elements of your branding is one of the easiest ways to help your business look professional. Most businesses purchase stock photos from sites like istockphoto.com or shutterstock.com. But that can get expensive. Fast. What’s a budget savvy business owner like you to do? Don’t just go grab a photo off of Google image search. We know… Read more »

Can your customers recognize your company's 'look'?

Posted by & filed under Design Tips.

  What is brand identity? The term brand identity includes all the visual materials used to present your company. Your logo, colors, typefaces, verbiage, business card, advertisement layouts, storefront sign, uniforms – all of that is part of your brand identity. A good brand identity is consistent and easily recognizable.  It tells people who you are, what you… Read more »