Fairway Media is a division of Bench Craft Company which provides free golf course guide books and scorecards to golf courses in Canada. Each product features advertisements for businesses in the golf courses’ local community. This is called ‘sponsorship advertising’ because businesses purchase the advertising which ‘sponsors’ the product for the golf course.
Fairway Media is a division of Bench Craft Company, founded in 1982. Between the two companies they partner with more than 4,000 golf courses across North America and in 2015 produced more than 72,000 advertisements.
Bench Craft Company’s corporate headquarters are located in Portland, Oregon with 8 additional offices spread across North America.