Bench Craft Company Puts Your Business in Front
of a Proven Demographic
The Golfer Profile:
- Middle to high income
- Average household income: $85,960
- 42% of households: $100,000+
- 24% of households: $125,000+
- 90% are homeowners
- The average golfer owns 2.8 cars
- Many golfers are business owners and/or decision makers for businesses
- 75% recommend, order or approve products or services at their business – average $176,000 annually
- 84% attended college, graduated or
post-grad studies
Golfers are much more active, affluent consumers
than non-golfers:
Index: 100 = U.S. Average
| Golfer | Non-Golfer | |
| Take 7+roundtrip flights | 228 | 97 |
| Spent $5,000+ on domestic trips |
624 | 89 |
| Take cruise | 212 | 98 |
| 10+ stock transactions | 264 | 81 |
| Own transactions $25,000+ in stock |
267 | 81 |
| Purchased 3+ business suits in past year |
243 | 83 |
| Smoke cigars | 187 | 89 |
| Drink beer | 152 | 94 |
| Drink whiskey | 158 | 93 |
| Drink Alchohol | 158 | 93 |
| Foreign business trip | 219 | 86 |
| Own a vacation/ weekend home |
181 | 95 |
| Purchase/lease an SUV | 145 | 95 |
| Spent $1000 on fine jewelery in past year |
166 | 92 |
