Income & Assets

  • The average golfer household income is $100,980, more than 200% greater than non golfers.
  • The average net worth of a golfer is $768,400
  • 8 out of 10 have a net worth over $100,000
  • Half have a net worth over $250,000
  • 1 in 3 golfers has a net worth over $500,000
  • 14% have a net worth over $1,000,000

 

Employment

  • 90% of Fortune 500 CEO’s are golfers
  • 1 in 4 golfers own their own business
  • 1 in 3 golfers are in top level management
  • 75% of golfers recommend/order products and services at work.

 

House & Real Estate

  • 91% of golfers are home owners
  • 18% own at least 1 vacation home
  • 38% are interested in purchasing a luxury leisure property
  • Their average home value is $480,000
  • Avid PGA Tour viewers are more than 200% as likely to own a 2nd home
  • 72% paid for home repairs last year
  • Vehicles
  • The average golfer owns 3 cars
  • 47% plan on buying a car this year
  • 56% spent over $30,000 on their last vehicle
  • 28% spent over $40,000 on their last vehicle

 

Finances

  • 40% plan on seeking financial planning advice within the next year
  • 44% invest so they can retire early
  • 83% own securities
  • 86% own life insurance

 

Food & Beverage

  • 73% dine out at least 1x a week
  • 32% spend over $3,000 a year at restaurants
  • 77% drink wine on a regular basis
  • 64% buy filtered or bottled water

 

Technology & Electronic Devices

  • 22% plan to buy a new computer this year
  • 46% plan on purchasing hardware this year
  • They connect to the internet over 160x every month
  • 62% use a tablet on a regular basis
  • 53% purchased products online last month
  • 71% use Facebook, LinkedIn or Twitter
  • 38% plan to buy a camera this year

 

Travel

  • Golfers take an average of 12.4 vacation days each year, usually on 2 main trips
  • Golfers spend $6,800 annually on their main vacation
  • 64% of golfers took an international trip in the past 3 years
  • Golfers fly an average of 5.5 times every year

 

Infographic: The Golfer Demographic

5 Reasons You Should Be Marketing To Golfers from Bench Craft Company