This article is the second in a series of 2 posts about Bench Craft’s golf course guide design process. You can find part 1 here, which describes our process when making the page layouts. In this post we will go over the way our design team illustrates maps using satellite technology and adding the all-important yardage measurements.
We already discussed our research and page layout process in part 1 if you missed it. Now it’s time to get into the task of creating the most important part of a golf course guide: illustrated maps of each individual hole on the golf course and the yardage measurements used by golfers at the course.
The yardages and maps are used by golfers at the course during their round to plan their shots and find the best way to play each hole. Our golf course guides offer playing tips from the resident PGA professional at the course as well, but the maps and yardages are often the most useful part.
Drafting the map illustrations
Utilizing satellite imagery, Bench Craft’s graphic designer drafts an extremely detailed layout of all of the important elements for each hole on the golf course. Our design team makes that first draft using a professional vector based illustration program. This allows us to scale the map illustrations without losing quality of the image. It also allows the designer to easily go back and make changes to the map illustrations if the golf course makes changes to their hole layout in the following years.
Landscape details like trees, bunkers, water hazards, grass bunkers, fairways, tees, the green, and any other important information for each hole are all added to make sure the map illustration is as complete as possible. After the main outlines have been drawn in every element on the course is filled with a artistically stylized textures to enhance the appearance of the illustration. These textures have also been created as vectors.
We currently have 15 designers who build our golf course map illustrations. Over the years each of our designers have developed their own unique illustration styles. Here’s some examples of a few map styles:
Adding the yardage measurements
Once the golf course maps have been created, the designer goes back in and places detailed yardage makers to different points on the golf course. These measurements help golfers at the course determine the best shot to take and which club they should be using.
The designer adds measurements to important markers, tee locations, hazards on the course and distances needed to clear them, along with other important information. The density of the measurements is customized to each golf course.
Using cutting-edge satellite technology, our design team is able to create highly detailed and accurate measurements for golf courses anywhere in the United States and Canada. This is all done from our headquarters in Portland, Oregon. The golf course doesn’t have to worry over providing time-consuming details like tee locations or measuring hazards on their own course.
Printing, assembling, and shipping the golf course guide books
Now that the golf course guide design and maps have been completed, an initial draft is mailed to the golf course for review. If any changes need to be made, the golf course professional simply calls his graphic designer who will make edits and send another draft for approval.
After the golf course guide book has been approved it is sent to print on one of Bench Craft’s four full-color offset commercial printing presses.
After printing it is collated, professionally bound, trimmed, packaged, and shipped to the golf course.
The golf course guide will be available in the pro shop for an entire year.
If you’d like to read more about our design process, part 1 of the course guide design can be found here. You can also take a look at a real-life, step-by-step design we did for an advertiser in this article or see the general design process for advertisers here. If you’d like to see more layouts from our golf course guides you can find them on our products page.