Can your customers recognize your company's 'look'?

Posted by & filed under Design Tips.

  What is brand identity? The term brand identity includes all the visual materials used to present your company. Your logo, colors, typefaces, verbiage, business card, advertisement layouts, storefront sign, uniforms – all of that is part of your brand identity. A good brand identity is consistent and easily recognizable.  It tells people who you are, what you… Read more »