Golfer

Demographics

Income

  • 62% of golfers say they prefer to purchase from small, local businesses
  • Annual household income of $125,000
  • Golfers are middle to high income people
  • 40% plan on seeking financial planning advice within the next year
  • 44% invest so they can retire early
  • 83% own securities
  • 86% own life insurance

Employment

  • 90% of Fortune 500 CEO’s are golfers
  • 1 in 4 golfers own their own business
  • 1 in 3 golfers are in top level management
  • 75% of golfers recommend/order products and services at work

Real Estate

  • 91% of golfers are homeowners
  • 18% own at least 1 vacation home
  • 38% are interested in purchasing a luxury leisure property
  • Average home value: $480,000
  • Avid PGA Tour viewers are 2x as likely to own 2nd homes
  • 72% made home repairs last year
  • 1 in 3 are interested in purchasing property (1 person in every foursome)

Vehicles

  • 32% of golfers own at least 3 vehicles
  • 47% plan on buying a car this year
  • 56% spent over $30,000 on their last vehicle
  • 28% spent over $40,000 on their last vehicle

Golf

  • The Average golfer plays 60 rounds each year, practices 1 hour 11 minutes each week, and plays for 4.5 hours each week. That’s 300 hours each year at a golf course!
  • Golfers spend 7-10 minutes at each tee box
  • Exclusive setting (nothing else to look at)
  • Guaranteed exposure (ad is next to important information–par, yardage, handicap, etc.)
  • Placement is right at the tee box
  • 4 people see the sign/product together (word of mouth generated)
  • Golf is the fastest growing female sport

Food & Beverage

  • 3 out of 4 golfers dine out at least 1x a week (74%)
  • 32% spend over $3,000 a year at restaurants
  • 77% drink wine on a regular basis
  • 64% buy filtered or bottled water

Travel

  • Golf tourists represent the top end of the tourist market
  • Golfers take an average of 4-5 golf vacations annually, for a combined total of 13-17 days
  • They spend $6,800 annually on their biggest vacation
  • 64% took international trips in the past 3 years
  • They fly an average of 5.5 times a year


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